Marketing Strategy Examples
Find Out Which Ones Are Best for Your Business
Within a guide with examples of marketing strategies you can find all the marketing strategies that are developed on online channels (global-marcom.com, social networks, search engines, e-mails,…) or on offline channels (television, radio,…). Each of these strategies has different characteristics and targets of reference and objectives in the short, medium or long term.
There are still many companies that do not plan their marketing strategies or even do not deal with these activities that are so important to grow their business. Sometimes, many of these companies are afraid of making a blind investment and turning to marketing strategies that could later turn out to be not very congenial to their core business and, therefore, a real failure. It is precisely to avoid these fears that this guide to examples of marketing strategies is born: in the next paragraphs you will find the main activities that you can plan for your company with the relative pros and cons. In this way you will know with certainty which strategy to rely on to make your company known and aim for a constant increase in sales.
Examples of Online Marketing Strategies
Leverage the Web to Increase Sales
The web marketing strategies arise from the knowledge that, with the advent of the Internet, the role of the consumer has undergone a major metamorphosis. From being a passive element, who went to a shop to receive the information he needed, the consumer has become an active element : with a single click he can find the answers to his questions online, compare products from different brands, even buy. The marketing strategies that fall into the “online” category are united by the fact that they refer to technological elements and platforms, such as:
- The corporate website;
- Social Networks;
The Strategy to Dominate the Search Engines
When it comes to web marketing strategies, SEO is always one of the first examples to count. With this acronym – which, for the record, stands for Search Engine Optimization – we mean all those activities that are carried out on a site or outside it to allow it to reach the first page on search engines. And, by the way, with the term “search engine” we refer to all those platforms, such as Google and Bing, which allow you to access numerous results after typing a specific keyword.
The SEO activity takes into account the updates of Google – and other search engines – and the algorithms on which it is based to allow the site to climb the mountain and successfully reach the top: the first page. In fact, everything stems from the idea that most consumers, when they search for something on Google, hardly go beyond the first page of the results – which is called SERP -. Consequently, to obtain maximum online visibility and create a solid presence on the web of your business, it is necessary to ensure that Google evaluates the contents of the site better than all those of our competitors.
Writing Helps Improve Consumer Interaction
Among the examples of online marketing strategies, blogging also stands out, which in some respects can also be considered linked to SEO. What do we mean by the term “blogging”? The word derives from “blog”, ie web log, a place where you can keep your thoughts on the Internet. The blogging activity involves the drafting of a series of articles to be published on a website or on a page created specifically to host them.
How could blogging activity be linked to SEO? Through the primary research of the right keywords for your company, you will be able to create content that is not only interesting for the user, but can also be positioned within the search engines. Content Marketing is, in fact, part of the SEO strategy.
Television and Radio
Grab the Attention of a Large and Heterogeneous Audience
If we think of the so-called “traditional” channels, our minds almost certainly fly to television and radio. Before the advent of the Internet, companies competed for even a single quote from a popular program. And, in a sense, it is the same today.
Contrary to what one might think, television and radio are not considered anachronistic means in 2019: this happens because there are still many consumers who keep the radio on while traveling by car and watch television programs when they are at home. Here, in this sense, investing in the creation of strategic commercials on these traditional channels can represent the best solution for your business.